INFORMATION ON THE WORK OF STUDENTS SCIENTIFIC SOCIETY OF THE DEPARTMENT OF PHARMACEUTICAL MARKETING AND MANAGEMENT
In research activities of the Department of Pharmaceutical Marketing and Management an important role plays the work of Students Scientific Society (SSS), main purpose of which – identification and training of young professionals who have the ability for creative initiative, generation and development of original ideas, research. Since the establishment of the Department of Pharmaceutical Marketing and Management (1992), students are showing great interest in issues related to changes and developments in the field of drug provision for population, processes on the pharmaceutical market. More than 70 students work in the SSS of the Department and, on the average, 80-90 diploma and master’s works in the field of “Pharmacy” and “Marketing” are prepared every year by the SSS of the Department. More than 700 students’ diploma works have been defended during the period of existence of the Department. Over recent years, the number of scientific publications with the participation of students on the subject of the Department has increased and now is more than 300. Active part in the work SSS of the PhMM Department take students of “Marketing” specialty, whose research is characterized by the usage of in-depth methods of economic analysis, quantitative methods of analysis, forecasting, economic and mathematical modeling and programming. Scientific directions of the department are displayed in students’ research works. Usually, students’ researches are conducted on the base of pharmaceutical, pharmacy and out-of-the-industry enterprises, wholesale and intermediary firms with actual performance and actual trends. Among the topics of students’ researches: management of marketing activities of enterprises, study of pricing, marketing, innovation and assortment policy, formation of product promotion, study of the ways to improve the competitiveness of enterprises, marketing research and forecasting of drug market capacity, risk assessment on the market, etc. Experience acquired during the work in SSS is the basis for the preparation of diploma works, future scientific activity, and enrollment to the Graduate and Postgraduate Course. For example, the following lecturers of the Department went through the school of SSS: prof. Pestun I.V.; prof. Yevtushenko E.N.; assoc. prof. Dorokhova L.P.; assoc. prof. Olkhovska A.B.; assoc. prof. Rogulya O.Yu.; assoc. prof. Tymaniuk I.V.; assoc. prof. Bondarieva I.V.; C.Sc. in Pharmacy, teaching assistant Babicheva A.S., etc. During research students actively use modern computer technology, demonstrate knowledge of foreign languages, actively working with publications in foreign periodicals, apply skills of work with automated applications software, data retrieval systems, etc. Students of SSS actively participate in competitions, conferences, seminars at various levels, which are the result of the scientific work in SSS. In the recent years, over 40 research works of students-participants of SSS of the PhMM department were awarded in scientific and practical conferences. Development prospects of students’ science of the PhMM Department are associated with the increase in research volume taking into account modern trends in the activities of pharmaceutical (pharmacy) companies and enterprises of other sectors in accordance with their needs.