September 27, 2017
Head of the Pharmaceutical Marketing and Management Department Volodymyr Malyi and associate professors Marina Kobets, Olena Shuvanova, Svetlana Zhadko and masters of marketing took part in the first exclusive pharmaceutical master class Farm Money Fest, which took place on September 27, 2017 in Premier Palace Hotel Kharkiv.
The event was intended for anyone who wants to improve their skills in the field of pharmaceutical business: the technique that drives sales, and as a consequence of increasing the average check, the selection of arguments and counterarguments when working with the client and improving the knowledge about the buyer’s psychotypes.
Answers were received from professionals both in business and in medicine. Everyone had the opportunity to confirm their professional knowledge and to receive a prize, becoming a member of the Brain Ring, which was held within the framework of the event. Membership certificates have been received.
Farm Money Fest was held in an interactive training format led by Yuriy Chertkov, a leading business trainer, director of the Medical Marketing Agency, and Natalia Molochek, a medical expert of the candidate of medical sciences.
September 16, 2017
Since 2014, the Department of Pharmaceutical Marketing and Management has become one of the first participants in the “Scientific Picnics”, to which other departments of the University have joined. On September 16, 2017, the staff of the Department of Pharmaceutical Marketing and Management (Head of the Department, Prof. Malyi V.V. and Associate Professor Kobets M.N.) once again took part in the VII “Scientific Picnics”, which this year were held on the alleys of the Shevchenko Garden near the Pam Soccer ball football. “Scientific Picnics” represent open-air science for a wide range of viewers, as children of preschool age, schoolchildren and their parents. The audience of the audience is at least 20 thousand visitors every year. The department presents an interactive program that involves the active involvement of viewers. The master class “Merchandising: commodity in person” has been conducted: getting acquainted with visual examples using packaging of medicines with the principles of merchandising that are used in the pharmacy and the master class “How colors influence the purchase of goods?”.