National University of Pharmacy, Kharkov, DEPARTMENT OF PHARMACEUTICAL MARKETING AND MANAGEMENT

News

19.12.2017

At the Department of Pharmaceutical Marketing and Management, there was a defense of the master’s work of students. All were rated “5″ and “4″. Among the best one can highlight the work of Matveeva I.V. (scientific supervisor – assoc. prof. Olkhovskaya A.B.) and Jalalova T.S. (scientific supervisor – assoc. prof. Rogulya O.Yu.) who received 100 points and will receive a diploma with honors. Head of dep. PhMM prof. Malyi V.V. and Dean of the Faculty of Industrial Pharmacy, Management and Administration assoc. prof. Zdoryk O.A. greeted the masters with successful defense of master’s degree work. Magistrates expressed their gratitude to their scientific supervisors and to the staff of the department.

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13.12.2017

At the Department of Pharmaceutical Marketing and Management, there was a defense of coursework for students-marketers of the 4th year. Head – assoc. prof. Olkhovskaya A.B. All students brilliantly presented their work and got an excellent marks.

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11.12.2017

At the Department of Pharmaceutical Marketing and Management was a comprehensive state examination conducted on the specialty (marketing commodity policy, marketing pricing, logistics, marketing communications, marketing research) for students of the 5th year of correspondence form of training in the specialty “Marketing” Mb13 (4.0) -01. All students passed the exam perfectly and well. Head of the Department of Pharmaceutical Marketing and Management prof. Malyi V.V. and dean of the Faculty of Industrial Pharmacy, Management and Administration assoc.prof. Zdorik O.A. congratulated students-marketers on the successful completion of the comprehensive state exam in the specialty and wished success at the entrance to the magistracy.

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28.11.2017 and 01.12.2017

A member of the Berlin Hemi company, Khimiy Roman, delivered a lecture for 5th year students in the specialty “Pharmacy” on the topic “Marketing Communications Policy. Features of the medical representative’s work”.

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24.11.2017

Teachers of the Department of PhMM and students of the specialty “Marketing” visited performance of the Men’s Choir Chapel “Surma” of the Ivano-Frankivsk National Medical University.

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23.11.2017

Teachers of the Department of PhMM and students of the specialty “Marketing” visited the festive program in honor of the International Student’s Day “Student Constellation”.

17.11.2017

Teachers of the Department of PhMM assoc. prof.Timanuk I.V. and associate professor Bondarieva I.V. and the 4th year students of the specialty “Marketing” visited the interactive workshop and the exhibition “Museum of Money of the NBU” and the cashless zone and listened to lectures on the Days of Financial Awareness, held on the basis of the Kharkiv Institute of Educational and Scientific Studies “University of Banking” on the topics: “History creation of a modern hryvnia”, “Elements of protection of Ukrainian money”, “New in consumer lending: advice to the borrower”, “Security of bank depositors”.

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16 листопада 2017 р.

Декан факультет промислової фармації, управління та адміністрування доц. Здорик О.А. та викладачі кафедри фармацевтичного маркетингу та менеджменту НФаУ доц. Бондарєва І.В. та доц. Тіманюк І.В. прийняли участь у економічних тренінгах для викладачів ВНЗ I-IV рівнів акредитації, присвячених Дням фінансової обізнаності, що проходили на базі Харківського навчально-наукового інституту ДВНЗ «Університет банківської справи» за темами: «Ключові виклики банківського сектору у післякризовий період», «Дослідження фінансової грамотності, обізнаності та інклюзії в Україні», «Для чого Україні потрібен фінансовий омбудсмен?» та «Просто про складне: фінансова звітність та регулювання діяльності банків».

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16.11.2017

Dean of the Faculty of Industrial Pharmacy, Management and Administration assoc. prof. Zdorik O.A. and assoc. prof. of the Department of Pharmaceutical Marketing and Management of the NUPh Bondarieva I.V. and Timanuk I.V. took part in the economic trainings for teachers of higher education institutions of I-IV levels of accreditation devoted to the Days of Financial Awareness held on the basis of Kharkiv Institute of Educational and Institutional Studies of the School of Business Administration “University of Banking” on the topics: “The key challenges of the banking sector in the post-crisis period”, “Financial Literacy, awareness and inclusiveness in Ukraine”, “Why do Ukraine need a financial ombudsman?” and “Just about complicated: financial reporting and regulation of banks”.

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October-November, 2017

Teachers of Pharmaceutical Marketing and Management Department of NUPh conducted vocational work among students in 6-11 forms of gymnasium №43, №82, physics and mathematics lyceum №27, Yablunyantse school, schools №10, №160, №74, №18 and №162, Dergachiv gymnasium №3, Dergachiv NSC “preschool institution». Distributed materials: newspaper “Youth of Pharmacy”, the periodic tables, leaflets of Marketing.

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08 листопада 2017 р.

Завідувач кафедри фармацевтичного маркетингу та менеджменту НФаУ проф. Малий В.В. та доц. Бондарєва І.В. прийняли участь у ІІ-му Міжнародному Конгресі та Фестивалі Міжнародної науково-освітньої дослідницької мережі (USERN), що проходив у Premier Palace Hotel Kharkiv.

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08.11.2017

Head of Pharmaceutical Marketing and Management Department of NUPh prof. Malyi V.V. and associate professor Bondarieva I.V. participated in the 2nd International Congress and the Festival of the International Scientific and Research Research Network (USERN) held at Premier Palace Hotel Kharkiv.

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05.11.2017

Teachers of the Department of the PhMM assoc. prof. Tymanyuk I.V., assoc. prof. Bondarieva I.V. and the 4th and 5th courses students of the specialty “Marketing” attended the performance of the YTheater “Dinner with a Fool”, which took place at the Palace of Students of the Law University named after Ya. Mudriy.

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01.11.2017

Teachers of the Department of the PhMM prof. Slobodyanyuk M.M., assoc. prof. Tymanyuk I.V., assoc. prof. Bondarieva I.V. and the 4th course students of the specialty “Marketing” visited the PF «Gamma-55», where a lecture-discussion on “Consumer Behavior Studies” was conducted on the discipline “Marketing Research”.

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A workshop on discipline “Marketing Commodity Policy” was also held on “Formation of demand in the market of a separate product”. In the practical lesson were considered the following issues:

• The content of market research on market research.

• The main objects of marketing research.

• Market capacity and method of its calculation.

• Study of consumers, goods, competitors.

• Purpose and content of market segmentation.

• Stages and criteria for market segmentation.

• Definition of target market.

• Assessment of market potential.

• Methodology for selecting the target market.

• Criteria for making final decisions.

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Also, a practical training on the topic “Features of the use of innovative marketing in the practice of pharmacy network” 9-1-1″” was held.

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