National University of Pharmacy, Kharkov, DEPARTMENT OF PHARMACEUTICAL MARKETING AND MANAGEMENT

News

17.11.2017

Teachers of the Department of PhMM assoc. prof.Timanuk I.V. and associate professor Bondarieva I.V. and the 4th year students of the specialty “Marketing” visited the interactive workshop and the exhibition “Museum of Money of the NBU” and the cashless zone and listened to lectures on the Days of Financial Awareness, held on the basis of the Kharkiv Institute of Educational and Scientific Studies “University of Banking” on the topics: “History creation of a modern hryvnia”, “Elements of protection of Ukrainian money”, “New in consumer lending: advice to the borrower”, “Security of bank depositors”.

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16 листопада 2017 р.

Декан факультет промислової фармації, управління та адміністрування доц. Здорик О.А. та викладачі кафедри фармацевтичного маркетингу та менеджменту НФаУ доц. Бондарєва І.В. та доц. Тіманюк І.В. прийняли участь у економічних тренінгах для викладачів ВНЗ I-IV рівнів акредитації, присвячених Дням фінансової обізнаності, що проходили на базі Харківського навчально-наукового інституту ДВНЗ «Університет банківської справи» за темами: «Ключові виклики банківського сектору у післякризовий період», «Дослідження фінансової грамотності, обізнаності та інклюзії в Україні», «Для чого Україні потрібен фінансовий омбудсмен?» та «Просто про складне: фінансова звітність та регулювання діяльності банків».

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16.11.2017

Dean of the Faculty of Industrial Pharmacy, Management and Administration assoc. prof. Zdorik O.A. and assoc. prof. of the Department of Pharmaceutical Marketing and Management of the NUPh Bondarieva I.V. and Timanuk I.V. took part in the economic trainings for teachers of higher education institutions of I-IV levels of accreditation devoted to the Days of Financial Awareness held on the basis of Kharkiv Institute of Educational and Institutional Studies of the School of Business Administration “University of Banking” on the topics: “The key challenges of the banking sector in the post-crisis period”, “Financial Literacy, awareness and inclusiveness in Ukraine”, “Why do Ukraine need a financial ombudsman?” and “Just about complicated: financial reporting and regulation of banks”.

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October-November, 2017

Teachers of Pharmaceutical Marketing and Management Department of NUPh conducted vocational work among students in 6-11 forms of gymnasium №43, №82, physics and mathematics lyceum №27, Yablunyantse school, schools №10, №160, №74, №18 and №162, Dergachiv gymnasium №3, Dergachiv NSC “preschool institution». Distributed materials: newspaper “Youth of Pharmacy”, the periodic tables, leaflets of Marketing.

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08 листопада 2017 р.

Завідувач кафедри фармацевтичного маркетингу та менеджменту НФаУ проф. Малий В.В. та доц. Бондарєва І.В. прийняли участь у ІІ-му Міжнародному Конгресі та Фестивалі Міжнародної науково-освітньої дослідницької мережі (USERN), що проходив у Premier Palace Hotel Kharkiv.

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08.11.2017

Head of Pharmaceutical Marketing and Management Department of NUPh prof. Malyi V.V. and associate professor Bondarieva I.V. participated in the 2nd International Congress and the Festival of the International Scientific and Research Research Network (USERN) held at Premier Palace Hotel Kharkiv.

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05.11.2017

Teachers of the Department of the PhMM assoc. prof. Tymanyuk I.V., assoc. prof. Bondarieva I.V. and the 4th and 5th courses students of the specialty “Marketing” attended the performance of the YTheater “Dinner with a Fool”, which took place at the Palace of Students of the Law University named after Ya. Mudriy.

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01.11.2017

Teachers of the Department of the PhMM prof. Slobodyanyuk M.M., assoc. prof. Tymanyuk I.V., assoc. prof. Bondarieva I.V. and the 4th course students of the specialty “Marketing” visited the PF «Gamma-55», where a lecture-discussion on “Consumer Behavior Studies” was conducted on the discipline “Marketing Research”.

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A workshop on discipline “Marketing Commodity Policy” was also held on “Formation of demand in the market of a separate product”. In the practical lesson were considered the following issues:

• The content of market research on market research.

• The main objects of marketing research.

• Market capacity and method of its calculation.

• Study of consumers, goods, competitors.

• Purpose and content of market segmentation.

• Stages and criteria for market segmentation.

• Definition of target market.

• Assessment of market potential.

• Methodology for selecting the target market.

• Criteria for making final decisions.

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Also, a practical training on the topic “Features of the use of innovative marketing in the practice of pharmacy network” 9-1-1″” was held.

October 25, 2017

Department staff of PhMM welcomes students-marketers MARKETERS DAY! We sincerely wish you health and happiness, inexhaustible forces and inspiration, unlimited inspiration and creativity, professional implementation and constant growth of well-being, and also great success, which will accompany you in all your affairs!

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 September,2017

Teachers of Pharmaceutical Marketing and Management Department of NUPh conducted vocational work among students in 9-11 forms of gymnasium №43, school №74 and №162. Distributed materials: newspaper “Youth of Pharmacy”, the periodic tables, leaflets of Marketing.

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 September 27, 2017

Head of the Pharmaceutical Marketing and Management Department Volodymyr Malyi and associate professors Marina Kobets, Olena Shuvanova, Svetlana Zhadko and masters of marketing took part in the first exclusive pharmaceutical master class Farm Money Fest, which took place on September 27, 2017 in Premier Palace Hotel Kharkiv.

The event was intended for anyone who wants to improve their skills in the field of pharmaceutical business: the technique that drives sales, and as a consequence of increasing the average check, the selection of arguments and counterarguments when working with the client and improving the knowledge about the buyer’s psychotypes.

Answers were received from professionals both in business and in medicine. Everyone had the opportunity to confirm their professional knowledge and to receive a prize, becoming a member of the Brain Ring, which was held within the framework of the event. Membership certificates have been received.

Farm Money Fest was held in an interactive training format led by Yuriy Chertkov, a leading business trainer, director of the Medical Marketing Agency, and Natalia Molochek, a medical expert of the candidate of medical sciences.

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September 16, 2017

Since 2014, the Department of Pharmaceutical Marketing and Management has become one of the first participants in the “Scientific Picnics”, to which other departments of the University have joined. On September 16, 2017, the staff of the Department of Pharmaceutical Marketing and Management (Head of the Department, Prof. Malyi V.V. and Associate Professor Kobets M.N.) once again took part in the VII “Scientific Picnics”, which this year were held on the alleys of the Shevchenko Garden near the Pam Soccer ball football. “Scientific Picnics” represent open-air science for a wide range of viewers, as children of preschool age, schoolchildren and their parents. The audience of the audience is at least 20 thousand visitors every year. The department presents an interactive program that involves the active involvement of viewers. The master class “Merchandising: commodity in person” has been conducted: getting acquainted with visual examples using packaging of medicines with the principles of merchandising that are used in the pharmacy and the master class “How colors influence the purchase of goods?”.

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September 1, 2017

The staff of the Department of the PhMM congratulates students and teachers on the holiday of 1st September! We wish you good health, happiness and fulfillment of all dreams!

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June 2017

Teachers of Pharmaceutical Marketing and Management Department of NUPh conducted vocational work among students in 6-11 forms of gymnasium №43, school №3 and №160. Distributed materials: newspaper “Youth of Pharmacy”, the periodic tables, leaflets of Marketing.

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June 21, 2017

Scientific seminar at the Department of Pharmaceutical Marketing and Management on the topic “The latest technologies of attracting customers with the use of modern communication tools “. Reports: ass. Shuvanova E.V.

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