National University of Pharmacy, Kharkov, DEPARTMENT OF PHARMACEUTICAL MARKETING AND MANAGEMENT

For English-speaking students of the specialty “Pharmacy”

MANAGEMENT AND MARKETING IN PHARMACY

MASTER THESES

31. Management and marketing in pharmacy. Working book (recommendations for practical class). P.I. Management in pharmacy // Z.M. Mnushko, I.V. Sofronova, I.V. Pestun, and others. – Kharkiv: NUPh, 2015.- 62 p.

Workbook for practical training designed according to the typical program management and marketing in pharmacy for the credit system and is designed for university students who study in the specialty 8.110201 “Pharmacy”.

12. Management and marketing in pharmacy. Working book (recommendations for practical class). P.II. Marketing in pharmacy // Z.M. Mnushko, I.V. Pestun, I.V. Sofronova and others. – Kharkiv: NUPh, 2015. – 66 p.

Workbook for practical training designed according to the typical program management and marketing in pharmacy for the credit system and is designed for university students who study in the specialty 8.110201 “Pharmacy”.

ЕДФ англ3. Ethics and deontology in pharmacy : texts of lectures // I. V. Sofronova, V. V. Malyi, I. V. Timanyuk, M. N. Kobets – Kharkiv : NUPh, 2015. – 68 p.

У виданні представлено теоретичний матеріал відповідно до програми дисципліни. Розглянуто актуальні питання етики та деонтології, що необхідні у підготовці до практичної діяльності фахівців фармацевтичної галузі.

Призначено для студентів фармацевтичних вузів і факультетів.

ethics and deontology4. Ethics and deontology in pharmacy: meth. recom. for seminar classes / V. V. Malyi, I. V. Timanyuk, Z. R. Safiulina – Kh. : NUPh, 2015. – 50 p.

The methodological recommendations includes topics of seminars according to the curriculum of the discipline “Ethics and deontology in pharmacy”, theoretical questions and task.

It is recommended for foreign students of specialty “Pharmacy” of higher pharmaceutical schools.

Магист англ5. Methodical Recommendations for the implementation of master thesеs at the Department of Pharmaceutical Marketing and Management (for English speaking students of speciality “Pharmacy”) / І. V. Sofronova, V. V. Malyi. – Kh. Univ. NUPh 2015. – 33 с.

Methodical recommendations are intended for students of specialty 8.03050701 “Pharmacy” and are developed to provide practical and methodical assistance for students in the performance of master theses in management andmarketing in pharmacy.

Requirements for writing and proper execution of master theses are in the methodological recommendations.Methodical recommendations are formed on the basis of requirements, using approved provisions of Masters Work ofNational Pharmaceutical University.

Курс англ6. Methodical recommendations for implementation of coursework on the discipline “Management and marketing in pharmacy” for students of the foreign faculty of specialty 8.110201 “Pharmacy” / V.V. Malyi, A.B. Olkhovska, L.P. Dorokhova, O. Yu. Rogulya, I.V. Timanyuk – Kh. Univ. NUPh 2015. – 48.

Methodical recommendations designed to provide practical and methodical assistance to students in the performance of coursework, the formation of practical skills of collecting, processing and analyzing marketing information, marketing research, and systematization of the material. In methodical recommendations contained requirements for writing and correctly handling the coursework on the discipline “Management and marketing in pharmacy”.

Methodical recommendations established in accordance with the curriculum of the discipline “Management and marketing in pharmacy” and designed for students of pharmaceutical higher education institutions and faculties by specialty 8.110201 “Pharmacy”.

27. Management and marketing in pharmacy: tests for training students for standardized test exam «Крок-2» / V.V. Maliy, I.V.Sofronova, I.V.Timanyuk, S.V. Zhadko, M.M. Kobets, Yu.M. Kobets, I.V. Bondareva .- Kh.: NUPh, 2015.- 120.

Tests for training students for standardized test exam “KPOK-2” for the discipline “Management and marketing in pharmacy” are recommended for students of high educational establishments of speciality “Pharmacy”.

 

l-image128. Reporting Program on the Practical Training of Foreign Students, passing practice in their Native Country; edited by Z.N. Mnushko -Kharkiv. NUPh,, 2012. – 18 p.

This Reporting Program on the Practical Training of Foreign Students, passing practice in their Native Country is designed for students of foreign universities Faculty specialty “Pharmacy”.

l-image139. Reporting Program on the Practical Training of Foreign Students, passing practice in Kharkiv; edited by Z.N. Mnushko – Kharkiv. 2012. – 18 p.

This Reporting Program on the Practical Training of Foreign Students, passing practice in Kharkiv is designed for students of foreign universities Faculty specialty “Pharmacy”.

l-image310. Management and marketing in pharmacy: Workbook for independent work of students (tests with explanations) / Z.M. Mnushko, I.V. Pestun, I.V. Sofronova and others.—Kharkiv: NUPh: Golden Pages, 2011. — 128 p.

The tests and explanations of them contain theoretical concepts of management and marketing, materials of applied nature adapted to the pharmaceutical training practice. The material is presented in the form of a table where the test tasks and explanations with the correct answers are given. The manual is recommended for foreign students of pharmaceutical higher schools and faculties to self-preparation for the module control of the discipline and a certification examination.

l-image111. Management and marketing in pharmacy. P. І. Management in pharmacy: Texts of Lectures / Z.N.Mnushko, I.V.Sofronova, I.V. Pestun.- Kh.: PH of NUPh, 2008. – 148 p.

General principles of management and peculiarities of administrating and entrepreneurship in pharmaceutical branch, communication activity, office work, the nature of leadership and power, personnel management, labor law in the countries with advanced market economy, criteria of effective work of pharma­ceutical organizations have been presented.

For foreign students of pharmaceutical higher educational establishments.

l-image212. Management and marketing in pharmacy. P. II. Marketing in phar­macy: Texts of Lectures / Z.N.Mnushko, I.V. Pestun, І.V. Sofronova. – Kh.: PH of NUPh, 2008. – 96 p.

Theoretical foundations of marketing, the essence of its basic elements are given: goods, price, distribution and promotion have been presented. Features of the pharmaceutical market, managerial process of marketing, logistics of the pharmaceutical enterprises, merchandizing of drugstores are considered. Bases of gathering of the marketing information and carrying out of the marketing con­trol have been presented.

For students of pharmaceutical higher schools.

 

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