National University of Pharmacy, Kharkov, DEPARTMENT OF PHARMACEUTICAL MARKETING AND MANAGEMENT

For students training areas and specialties “Marketing”, “Business Economics”, “Management”, “Logistics”, “Administrative Management”

МАРКЕТИНГ.ДОСЛІДЖЕННЯ КР

НАВЧАЛЬНІ ПОСІБНИКИ, ПРАКТИКУМИ


 


image001Мнушко З.М., Півень О.П., Рахман М.С.

Практикум з промислового маркетингу: навч. посіб. для студ. вищих навч. закл. - X.: НФаУ, 2013. – 228 с.

The book is developed in accordance with the curriculum of the subject “Industrial Marketing”. It contains a list of basic theoretical questions on the topics, questions for self-study, theoretical background, and practical tasks as clearing tasks, and situational logic, guidelines for practical tasks, questions and tests for self-control. Special Objectives reflect the pharmaceutical industry. Material is illustrated with diagrams.

Designed for students in higher education 0305 field “Economics and Entrepreneurship” training direction 6.030507 “Marketing”. Can be used by professionals working in the field of industrial marketing.


 


image003Мнушко 3. Н., Ольховская А. Б.

Поведение потребителей: Учебное пособие для студ. вузов. - X.: Изд-во НФаУ, 2007. – 156 с.

The book is designed in accordance with the curriculum of the discipline “Consumers behavior” and includes a list of the major theoretical questions on the topics of the discipline, questions for self-study, theoretical material on each topic, practical tasks, tasks for self-study, questions and test items for self-control.

It is designed for high school students for a degree in “Marketing”, as well as for professionals working in the field of marketing.


 


image005Мнушко З.Н., Дорохова Л.П., Слободянюк Н.Н.

Инфраструктура товарного рынка: Учебное пособие для студентов вузов. – Х.: Изд-во НФаУ: Золотые страницы, 2006. – 168 с.

Practice book is developed by curriculum subjects “Market infrastructure,” includes the major theoretical issues in the discipline topics, questions for self-study, theoretical material for each topic, practice tasks, economic situation, tests, questions for self-control tasks for independent works, giving students the opportunity to check the level of their knowledge on relevant topics.

The practice book is designed for students enrolled in “Marketing”.


 

image007Мнушко З.М., Євтушенко О.М., Дорохова Л.П. Практикум з менеджменту: Навч. посіб. для студ. вищ. навч. закладів.— X.: Вид-воНФАУ: Золотісторінки, 2002.— 178 с.

Topics of the practice book include major theoretical issues for self-study, a brief theoretical material, for more information and practical exercises and questions for self-control, which allow students to check the level of knowledge on relevant topics. The book illustrated by a large number of schemes that promote specification of information and facilitate its perception. The book is designed to prepare students for the management of higher education institutions.


 

image009Практикум по фармацевтическому маркетингу: Учеб. пособие для сту­дентов вузов / 3. Н. Мнушко, И. В. Пестун, Н. В. Чмыхало.— Харьков: Изд-во НФаУ: Золотые страницы, 2006. — 144 с.

A list of the major theoretical questions on the topic, questions for self-study, a short presentation of the theory, additional information relating to the class, as well as practical exercises, questions and tests for self-control. Training material is illustrated with lots of diagrams that contribute to the perception of theoretical material.

The book is designed for students majoring in “Marketing” of higher pharmacy schools.


 

image011Мнушко З.Н., Рахман М.С., Чмыхало Н.В., Мирошник М.В. Практикумпо международному маркетингу: Учеб. пособие для студентов вузов – Харьков: Ависта-ВЛТ.- 2007. – 96 с.

The book outlines the theoretical generalization of international marketing, presented in the form of a text-mode graphics and tables. For each topic, the theoretical questions, questions for self-study, a list of recommended literature, the theoretical part, practical tasks and questions for the control of knowledge are provided. It is completed the with set of tests on all theoretical topics.

The book is intended for students of higher educational institutions.

 

 

 

 


 МОНОГРАФІЇ


 

image137Пестун І. В. Маркетингове управління в системі забезпечення населення ліками: монографія /І. В. Пестун, 3. ММнушко. -X.: НФаУ, 2013. -272 с.

The book provided the theoretical, scientific and practical aspects of marketing management ( marketing management ) in Pharmacy: generalized question formation and development of marketing management in the pharmaceutical market, the impact of the concept of social and ethical marketing activities of its subjects covered methodology tiered marketing management in the system of population medicine. These modern techniques of relationship marketing and strategic management of pharmaceutical organizations and determine the effectiveness of management in general, also influenced by factors of micro and macro. The flight characteristics and grouping indicators V003 regarding the National drug policy. We describe current approaches to marketing management behavior of consumers of medicines and forecasting market development.


 

image135Маркетингова політика комунікацій у фармації: моногр. / З.М. Мнушко, О.М. Євтушенко, О.Ю. Рогуля, А.Б. Ольховська, Л.П. Дорохова, О.В Шуванова, Н.В Сотникова; За ред. проф. З.М.Мнушко. – Х.: НФаУ, 2010. – 168 с.

The basic methods for pharmaceutical products promotion in the pharmaceutical market, including: advertising, sales promotion, personal seles, public relations and others. Analysis of the specific features of the pharmaceutical products that affect the application of certain marketing communications. The role of communication in the system of marketing of pharmaceutical products and their effectiveness.

For the pharmaceutical industry professionals involved in the promotion of medicines, practical pharmacy staff, researchers and students of higherpharmaceutical profile establishments.


 

image133Мнушко З. Н. Теория и практика маркетинговых исследований в фармации: Монография / З. Н. Мнушко, И. В. Пестун. – Х.: Изд-во НфаУ, 2008. – 308 с.

The monograph presents the theoretical and scientific-practical aspects of marketing research in pharmacy: management, planning, development and implementation phases of research, analysis of the sample, the main directions of marketing research, priority in pharmacy, and their possible use in managerial decision-making. Examples and results of some of the marketing research Department of management and marketing in pharmacy of the National pharmaceutical University. Is designed for managers of pharmaceutical organizations and marketing specialists of industrial of enterprises, wholesale and intermediary companies, pharmacies, post-graduate students pharmaceutical educational institutions.

image131Международный маркетинг в фармации : монография / З. Н. Мнушко, Н. В. Чмыхало, Н. М. Мусиенко и др. – Х. : Изд-во НфаУ : Золотые страницы, 2006. – 392 с.

The monograph is a synthesis of methodological foundations of international marketing, analysis of its environment, market research and the whole forming of the marketing for pharmaceutical companies while working in the foreign market. We consider pricing in international marketing with the systematization of prices and pricing strategies of enterprises in foreign markets. The analysis of the economic and legal principles of the foreign operations, promotion, protection, and determination efficiency of foreign investment in the pharmaceutical industry in Ukraine, including the results of the individual research. It is intended for managers of pharmaceutical organizations, state institutions, specialists in marketing and foreign trade activities, teachers and students of pharmaceutical universities.


МЕТОДИЧНІ РЕКОМЕНДАЦІЇ ДО ПРАКТИЧНИХ ТА СЕМІНАРСЬКИХ ЗАНЯТЬ


image021Мнушко 3. М., Софронова І. В.

Маркетингова політика розподілу: Метод, реком. до практ. занять. – Х.:НФаУ, 2009. – 72 с.

The book developed curriculumaccording to the “Marketing policy distribution.” Theoretical, methodological and practical aspects of one of the most important areas in the marketing activities of companies – the process of product distribution are addressed. The basic concept of distribution systems, approaches and methods of planning, organization, operation anddistribution control. The book contains a list of basic theoretical questions on the topics of discipline, short theoretical background for each topic, questions for self – study and practical tests, questions for the knowledge control.

For students who study”Marketing”, as well as specialists in marketing.


 

image023Мнушко 3. Н., Пузак Н. А.

Маркетинговый менеджмент: Методические рекомендации к прак­тическим занятиям для студентов высших учебных заведений. — X.: Изд-во НФаУ, 2008. – 84 с.

In methodical recommendations there is a list of basic theoretical questions on the topic, questions for self-study, a summary of the theory, additional information for the lessons, as well as practical exercises, questions and tests for self-control. Training material is illustrated with diagrams that contribute to visual perception of theoretical material.

The book is intended for students majoring in “Marketing” and “Management”.


 

 Методичні рекомендації до практичних занять з дисципліни «Маркетинг» / З. М. Мнушко, Л. П. Дорохова, О. М. Євтушенко. – Х.: Вид-во НФаУ, 2001. – 72 с.

Guidelines for practical classes and independent work discipline “Marketing is designed according to the educational and vocational training programs for bachelors industry knowledge ” Economics and Business” curriculum subjects and subject of professional competencies that are master experts in economics, and public economist basic functions and managerial levels.

The publication contains a list of basic theoretical questions on the topics of discipline, settlement and situational tasks to perform in practical classes and independent work, and questions for self- tests that allow students to check the level of learning on a particular topic.


 

 Мнушко З.Н., Дорохова Л.П., Евтушенко Е.Н.

Маркетинговая политика коммуникаций. Методические рекомендации к практическим занятиям. –Х.: Изд-во НФаУ, 2004. – 65 с.

Guidelines drawn up by the curriculum course ” Marketing communications policy” and include a list of the major theoretical questions on the topics of the program of discipline, self-study questions, practical exercises, economic situation, questions for self-control tasks to work independently, giving students an opportunity to check the level of learning relevant topics.

Guidelines are intended for high school students enrolled in the specialty 7.050108 “Marketing”.


 

 Мнушко З.Н. Паблик рилейшнз: метод, рек. к семинар, занят. / З.Н. Мнушко, Л.Б. Ольховская. - X.: Изд-во НФаУ, 2008. – 68 с.

Guidelines for seminars designed accordingly curriculum course ” Public Relations” and include a list of the major theoretical questions on the topics of the program of discipline, self-study questions, case and design tasks, tasks for independent work, questions for self-assessment, allowing students to check the level of learning relevant topics.

Designed for high school students studying for a degree in “Marketing”, “Business Economics”.


 

 Мнушко 3. Н., Дихтярева Н. М., Пузак Н. А.

Маркетинговая товарная политика. Метод. рекомендации к практическим занятиям для студентов специальности “Марке­тинг” (4 курс). - X.: Изд-во НФАУ, 2002. – 52 с.

Guidelines drawn up by the curriculum discipline and ask questions of commercial policy of the enterprises of marketing orientation. As the case studies included tests calculated, graphic tasks, logic circuits, and the like, as well as tasks for independent work of students.

Designed for students of economic specialties of higher educational institutions.


 

 Маркетингові дослідження: метод, реком. до практичн. занять. / 3. М. Мнушко, А. Б. Ольховська, О. В. Шуванова. Під ред. проф. 3. М. Мнушко. — X. : Вид-во НФаУ, 2011. — 84 с.

The book is developed by curriculum subject «Marketing Research» and includes a list of major theoretical issues of the discipline of topics, questions for self study, practical exercises, questions and tests for self-control.

Guidelines are intended for students enrolled in the direction of “Marketing”, as well as for professionals working in the field of marketing.


 

 Мнушко З.М., Жадько С.В.

Маркетинговий менеджмент та дослідження ринку: метод. рек. до практичних занять. - X.: Вид-во НФаУ, 2013. – 88 с.

Guidelines developed by the curriculum dystsiplyny “Marketing management and market research” and include a list of major theoretical issues in the discipline, questions for self study, practical exercises, questions for self-control.

Guidelines are intended for students in higher education specialty 8.18010018 “Administrative Management” as well as for professionals working in the field of marketing.


 

 Рекламний менеджмент: методичні рекомендації до практичних занять та самостійної роботи студентів /

З.М.Мнушко, О.М.Євтушенко. - X.: Вид-во НФаУ, 2013. – 69с.

Guidelines intended for the workshops on the subject “Advertising Management” for students majoring 8.03050701 “Marketing”. Sections guidelines contain a list of major theoretical issues subject matter for self-study, additional information on classes and practical exercises and questions for self-control, which allow students to check the level of learning relevant topics.


 

 Методичні рекомендації до практичних занять з дисципліни «Стратегічний маркетинг» / З.М. Мнушко, М.К. Коноваленко, М.Є. Воробйова. - X.: Вид-во НФаУ, 2006. – 32 с.

The book corresponds to the curriculum of the subjects includes theoretical issues in learning of each topic, self-studyquestions, recommended literature and practical problems. There is a lot of information to discuss different types of business strategies and implementation case studies.


 

 Мнушко 3. Н., Чмыхало Н. В.

Маркетинговая ценовая политика. Метод. рекомендации к практическим занятиям. - X.: Изд-во НФАУ, 2002. – 24 с.

The book is designed to prepare and conduct lessons on the subject “Marketing pricing policy.” It include the subject and purpose of training, theoretical questions, self-studyquestions, practical exercises of the topics of discipline, questions for the knowledge control, designe task that consists of 4 separate assignments to 12 options and additional supporting information, and References.


 

 Логістика: методичні рекомендації до практичних занять та самостійної роботи для студентів напряму підготовки 6.030507 «Маркетинг» / З. М. Мнушко, Л. П. Дорохова. – Х.: Вид-во НФаУ, 2012. – 199 с.

The book for practical classes and independent work on “Logistics” for students 6.030507 ‘Marketing ‘ discipline – 0305 “Economics and Entrepreneurship” developed in accordance with industry standards of higher education – Educational and Vocational Programme (EPP) for bachelors by Sector knowledge 0305 “Economics and entrepreneurship”, according to the curriculum subjects “Logistics”, based on professional competencies that professionals have to master the specialty “Marketing ” and marketer of basic job functions and management levels. The book includes a list of the major theoretical issues on the discipline topics, questions for self-study, designe and situational tasks to perform in practical classes and for self-study, and questions for self- testing that allow students to check the level of assimilation of a particular topic.


 

МЕТОДИЧНІ РЕКОМЕНДАЦІЇ ЩОДО ВИКОНАННЯ КУРСОВИХ РОБІТ


 

 Методичні рекомендації щодо виконання курсових робіт з дисципліни «Маркетинг» для напряму підготовки 6.030507 «Маркетинг» / З.М.Мнушко, Л.П.Дорохова, О.М.Вороніна. - X. : Вид-во НФаУ, 2011. – 44 с.

The book are designed to provide practical guidance and assistance for students in the course work in marketing, development of practical skills and knowledge acquisition, processing and analysis of economic information, market research, organizing the material that characterizes the studied area marketing enterprise. In the guidelines are requirements for writing and good design coursework on the subject “Marketing”.

The book are established by with the curriculum of marketing and are designed for university students who study in the direction of 6.030507 “Marketing” (branch of knowledge – 0305 “Economics and Entrepreneurship”).


 

 Методичні рекомендації щодо виконання курсових робіт з дисципліни «Стратегічний маркетинг» для напряму підготовки 6.030507 «Маркетинг» / З.М.Мнушко, М.К. Коноваленко, Н.В. Алєкперова. - X. : Вид-воНФаУ, 2010. – 28 с.

The book are designed to provide practical guidance and assistance to students in the course work, the formation of practical skills. The book guidelines are kept requirements for writing and good design coursework on the subject “Strategic Marketing”.

The book are established by the curriculum of marketing and are designed for university students who study in the direction of 6.030507 “Marketing” (branch of knowledge – 0305 “Economics and Entrepreneurship”).


 

 Методичні рекомендацій щодо виконання курсових робіт на кафедрі менеджменту та маркетингу у фармації З.М. Мнушко, Н.В. Чмихало, В.Г. Андреев. — X.: Вид-во НФАУ, 2001. — 24 с.

The book are designed for providing practical and technical assistance for students who do courseworks, for original independent researches, for collection and processing of administrative and marketing information.


 

МЕТОДИЧНІ РЕКОМЕНДАЦІЇ З НАВЧАЛЬНОЇ ТА ВИРОБНИЧОЇ ПРАКТИКИ


 

Методичні рекомендації з навчальної практики з маркетингу для напряму підготовки 6.030507 «Маркетинг» / З. М. Мнушко, Л. П. Дорохова, О. М. Вороніна. – Х.: Вид-во НФаУ, 2011. – 36 с.

Guidelines developed in accordance with the curriculum of the educational practices of marketing and include practical training program, thematic plan module, list of practical training issues for final control requirements to report and forms of control.

Guidelines are intended for university students who are studying in the areas of 6.030507 “Marketing” (branch of knowledge – 0305 “Economics and Entrepreneurship”).

 Методичні рекомендації з виробничої практики з маркетингових досліджень для напряму підготовки 6.030507 «Маркетинг» / З.М. Мнушко, Н.О. Пузак, О.В. Шуванова. - X.: Вид-во НФаУ, 2011. -20 с.

Guidelines intended for full-time students in “Marketing”.


 

 Методичні рекомендації з виробничої комплексної фахової переддипломної практики для спеціальності 8.03050701 «Маркетинг» / З.М.Мнушко, Л.П.Дорохова. - X. : Вид-во НФаУ, 2011. – 36 с.

Guidelines developed in accordance with the curriculum of undergraduate industrial complex professional practice for specialty 8.03050701 “Marketing” and contains the industrial practice, thematic plan module, list of practical training issues for final control requirements to report and forms of control.

Guidelines intended for students enrolled in specialty 8.03050701 “Marketing” (discipline-0305 “Economics and Entrepreneurship”).


 

МЕТОДИЧНІ РЕКОМЕНДАЦІЇ З ВИКОНАННЯ ТА ОФОРМЛЕННЯ МАГІСТЕРСЬКОЇ РОБОТИ


 

 Мнушко З.Н., Софронова И.В.

Методические рекомендации выполнению и оформлению магистерской работы. - X.: Изд-во НФаУ, 2012. – 8 с.

Guidelines are developed in accordance with the existing situation on the preparation and protection of the master’s work pharmacy. The proposed publication presents the basic principles of writing a master’s thesis as a kind of scientific work are the main rules of writing and design of master’s studies, the general requirements for the protection of work and assigning a master’s degree.

Guidelines are intended for students master’s work at the Department of Management and Marketing in the pharmacy.

 


 Методичні рекомендації щодо виконання дипломних робіт на кафедрі менеджменту та маркетингу у фармації / З.М. Мнушко, Н.В. Чмихало, В.Г. Андреєв. — X.: Вид-во НФАУ, 2001. —28 с.

Guidelines intended for full-time students and part-time studies in the fields of “Pharmacy”, “Banking”, “Marketing”, “Quality, Standardization and Certification” and graduate students engaged in research work at the Department of Management and Marketing in pharmacy.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Видання кафедри менеджменту та маркетингу у фармації для забезпечення навчання студентів напрямів підготовки та спеціальностей «Маркетинг», «Економіка підприємства», «Менеджмент», «Логістика», «Адміністративний менеджмент»

  НАВЧАЛЬНІ ПОСІБНИКИ, ПРАКТИКУМИ

Мнушко З.М., Півень О.П., Рахман М.С.  Практикум з промислового маркетингу: навч. посіб. для студ. вищих навч. закл. – X.: НФаУ, 2013. – 228 с. The book is developed in accordance with the curriculum of the subject “Industrial Marketing”. It contains a list of basic theoretical questions on the topics, questions for self-study, theoretical background, and practical tasks as clearing tasks, and situational logic, guidelines for practical tasks, questions and tests for self-control. Special Objectives reflect the pharmaceutical industry. Material is illustrated with diagrams. Designed for students in higher education 0305 field “Economics and Entrepreneurship” training direction 6.030507 “Marketing”. Can be used by professionals working in the field of industrial marketing.

Мнушко 3. Н., Ольховская А. Б. Поведение потребителей: Учебное пособие для студ. вузов. – X.: Изд-во НФаУ, 2007. – 156 с. The book is designed in accordance with the curriculum of the discipline “Consumers behavior” and includes a list of the major theoretical questions on the topics of the discipline, questions for self-study, theoretical material on each topic, practical tasks, tasks for self-study, questions and test items for self-control. It is designed for high school students for a degree in “Marketing”, as well as for professionals working in the field of marketing.

Мнушко З.Н., Дорохова Л.П., Слободянюк Н.Н. Инфраструктура товарного рынка: Учебное пособие для студентов вузов. – Х.: Изд-во НФаУ: Золотые страницы, 2006. – 168 с. Practice book is developed by curriculum subjects “Market infrastructure,” includes the major theoretical issues in the discipline topics, questions for self-study, theoretical material for each topic, practice tasks, economic situation, tests, questions for self-control tasks for independent works, giving students the opportunity to check the level of their knowledge on relevant topics. The practice book is designed for students enrolled in “Marketing”.

Мнушко З.М., Євтушенко О.М., Дорохова Л.П. Практикум з менеджменту: Навч. посіб. для студ. вищ. навч. закладів.— X.: Вид-во НФАУ: Золоті сторінки, 2002.— 178 с. Topics of the practice book include major theoretical issues for self-study, a brief theoretical material, for more information and practical exercises and questions for self-control, which allow students to check the level of knowledge on relevant topics. The book illustrated by a large number of schemes that promote specification of information and facilitate its perception. The book is designed to prepare students for the management of higher education institutions.

Практикум по фармацевтическому маркетингу: Учеб. пособие для студентов вузов / 3. Н. Мнушко, И. В. Пестун, Н. В. Чмыхало.— Харьков: Изд-во НФаУ: Золотые страницы, 2006. — 144 с. A list of the major theoretical questions on the topic, questions for self-study, a short presentation of the theory, additional information relating to the class, as well as practical exercises, questions and tests for self-control. Training material is illustrated with lots of diagrams that contribute to the perception of theoretical material. The book is designed for students majoring in “Marketing” of higher pharmacy schools.

Мнушко З.Н., Рахман М.С., Чмыхало Н.В., Мирошник М.В. Практикум по международному маркетингу: Учеб. пособие для студентов вузов – Харьков: Ависта-ВЛТ.- 2007. – 96 с. The book outlines the theoretical generalization of international marketing, presented in the form of a text-mode graphics and tables. For each topic, the theoretical questions, questions for self-study, a list of recommended literature, the theoretical part, practical tasks and questions for the control of knowledge are provided. It is completed the with set of tests on all theoretical topics. The book is intended for students of higher educational institutions.

 The book provided the theoretical, scientific and practical aspects of marketing management ( marketing management ) in Pharmacy: generalized question formation and development of marketing management in the pharmaceutical market, the impact of the concept of social and ethical marketing activities of its subjects covered methodology tiered marketing management in the system of population medicine. These modern techniques of relationship marketing and strategic management of pharmaceutical organizations and determine the effectiveness of management in general, also influenced by factors of micro and macro. The flight characteristics and grouping indicators V003 regarding the National drug policy. We describe current approaches to marketing management behavior of consumers of medicines and forecasting market development.

Маркетингова політика комунікацій у фармації: моногр. / З.М. Мнушко, О.М. Євтушенко, О.Ю. Рогуля, А.Б. Ольховська, Л.П. Дорохова, О.В Шуванова, Н.В Сотникова; За ред. проф. З.М.Мнушко. – Х.: НФаУ, 2010. – 168 с. The basic methods for pharmaceutical products promotion in the pharmaceutical market, including: advertising, sales promotion, personal seles, public relations and others. Analysis of the specific features of the pharmaceutical products that affect the application of certain marketing communications. The role of communication in the system of marketing of pharmaceutical products and their effectiveness. For the pharmaceutical industry professionals involved in the promotion of medicines, practical pharmacy staff, researchers and students of higher pharmaceutical profile establishments.

Мнушко З. Н. Теория и практика маркетинговых исследований в фармации: Монография / З. Н. Мнушко, И. В. Пестун. – Х.: Изд-во НфаУ, 2008. – 308 с. The monograph presents the theoretical and scientific-practical aspects of marketing research in pharmacy: management, planning, development and implementation phases of research, analysis of the sample, the main directions of marketing research, priority in pharmacy, and their possible use in managerial decision-making. Examples and results of some of the marketing research Department of management and marketing in pharmacy of the National pharmaceutical University. Is designed for managers of pharmaceutical organizations and marketing specialists of industrial of enterprises, wholesale and intermediary companies, pharmacies, post-graduate students pharmaceutical educational institutions.

Международный маркетинг в фармации : монография / З. Н. Мнушко, Н. В. Чмыхало, Н. М. Мусиенко и др. – Х. : Изд-во НфаУ : Золотые страницы, 2006. – 392 с. The monograph is a synthesis of methodological foundations of international marketing, analysis of its environment , market research and the whole forming of the marketing for pharmaceutical companies while working in the foreign market . We consider pricing in international marketing with the systematization of prices and pricing strategies of enterprises in foreign markets. The analysis of the economic and legal principles of the foreign operations, promotion, protection, and determination efficiency of foreign investment in the pharmaceutical industry in Ukraine , including the results of the individual research. It is intended for managers of pharmaceutical organizations , state institutions, specialists in marketing and foreign trade activities, teachers and students of pharmaceutical universities.

МЕТОДИЧНІ РЕКОМЕНДАЦІЇ ДО ПРАКТИЧНИХ ТА СЕМІНАРСЬКИХ ЗАНЯТЬ

Мнушко 3. М., Софронова І. В. Маркетингова політика розподілу: Метод, реком. до практ. занять. – Х.:НФаУ, 2009. – 72 с. The book developed curriculum according to the “Marketing policy distribution.” Theoretical , methodological and practical aspects of one of the most important areas in the marketing activities of companies – the process of product distribution are addressed . The basic concept of distribution systems , approaches and methods of planning, organization , operation and distribution control. The book contains a list of basic theoretical questions on the topics of discipline, short theoretical background for each topic, questions for self – study and practical tests, questions for the knowledge control. For students who study”Marketing”, as well as specialists in marketing.

Мнушко 3. Н., Пузак Н. А. Маркетинговый менеджмент: Методические реко-мендации к практическим занятиям для студентов высших учебных заведений. — X.: Изд-во НФаУ, 2008. – 84 с. In methodical recommendations there is a list of basic theoretical questions on the topic, questions for self-study, a summary of the theory, additional information for the lessons, as well as practical exercises, questions and tests for self-control. Training material is illustrated with diagrams that contribute to visual perception of theoretical material. The book is intended for students majoring in “Marketing” and “Management”.

Методичні рекомендації до практичних занять з дисципліни «Маркетинг» / З. М. Мнушко, Л. П. Дорохова, О. М. Євтушенко. – Х.: Вид-во НФаУ, 2001. – 72 с. Guidelines for practical classes and independent work discipline “Marketing is designed according to the educational and vocational training programs for bachelors industry knowledge ” Economics and Business” curriculum subjects and subject of professional competencies that are master experts in economics, and public economist basic functions and managerial levels. The publication contains a list of basic theoretical questions on the topics of discipline, settlement and situational tasks to perform in practical classes and independent work, and questions for self- tests that allow students to check the level of learning on a particular topic.

Мнушко З.Н., Дорохова Л.П., Евтушенко Е.Н. Маркетинговая политика коммуникаций. Методические рекомендации к практическим занятиям. –Х.: Изд-во НФаУ, 2004. – 65 с. Guidelines drawn up by the curriculum course ” Marketing communications policy” and include a list of the major theoretical questions on the topics of the program of discipline, self-study questions, practical exercises, economic situation, questions for self-control tasks to work independently, giving students an opportunity to check the level of learning relevant topics. Guidelines are intended for high school students enrolled in the specialty 7.050108 “Marketing”.

Мнушко З.Н. Паблик рилейшнз: метод, рек. к семинар, занят. / З.Н. Мнушко, Л.Б. Ольховская. – X.: Изд-во НФаУ, 2008. – 68 с. Guidelines for seminars designed accordingly curriculum course ” Public Relations” and include a list of the major theoretical questions on the topics of the program of discipline, self-study questions, case and design tasks, tasks for independent work, questions for self-assessment, allowing students to check the level of learning relevant topics. Designed for high school students studying for a degree in “Marketing”, “Business Economics”.

Мнушко 3. Н., Дихтярева Н. М., Пузак Н. А. Маркетинговая товарная политика. Метод. рекомендации к практическим занятиям для студентов специальности “Маркетинг” (4 курс). – X.: Изд-во НФАУ, 2002. – 52 с. Guidelines drawn up by the curriculum discipline and ask questions of commercial policy of the enterprises of marketing orientation. As the case studies included tests calculated, graphic tasks, logic circuits, and the like, as well as tasks for independent work of students. Designed for students of economic specialties of higher educational institutions.

Маркетингові дослідження: метод, реком. до практичн. занять. / 3. М. Мнушко, А. Б. Ольховська, О. В. Шуванова. Під ред. проф. 3. М. Мнушко. — X. : Вид-во НФаУ, 2011. — 84 с. The book is developed by curriculum subject «Marketing Research» and includes a list of major theoretical issues of the discipline of topics, questions for self study, practical exercises, questions and tests for self-control. Guidelines are intended for students enrolled in the direction of “Marketing”, as well as for professionals working in the field of marketing.

Мнушко З.М., Жадько С.В. Маркетинговий менеджмент та дослідження ринку: метод. рек. до практичних занять. – X.: Вид-во НФаУ, 2013. – 88 с. Guidelines developed by the curriculum dystsiplyny “Marketing management and market research” and include a list of major theoretical issues in the discipline, questions for self study, practical exercises, questions for self-control. Guidelines are intended for students in higher education specialty 8.18010018 “Administrative Management” as well as for professionals working in the field of marketing.

Рекламний менеджмент: методичні рекомендації до практичних занять та самостійної роботи студентів / З.М.Мнушко, О.М.Євтушенко. – X.: Вид-во НФаУ, 2013. – 69с. Guidelines intended for the workshops on the subject “Advertising Management” for students majoring 8.03050701 “Marketing”. Sections guidelines contain a list of major theoretical issues subject matter for self-study, additional information on classes and practical exercises and questions for self-control, which allow students to check the level of learning relevant topics.

Методичні рекомендації до практичних занять з дисципліни «Стратегічний маркетинг» / З.М. Мнушко, М.К. Коноваленко, М.Є. Воробйова . – X.: Вид-во НФаУ, 2006. – 32 с. The book corresponds to the curriculum of the subjects includes theoretical issues in learning of each topic, self-study questions, recommended literature and practical problems. There is a lot of information to discuss different types of business strategies and implementation case studies.

Мнушко 3. Н., Чмыхало Н. В. Маркетинговая ценовая политика. Метод. рекомендации к практическим занятиям. – X.: Изд-во НФАУ, 2002. – 24 с. The book is designed to prepare and conduct lessons on the subject “Marketing pricing policy.” It include the subject and purpose of training, theoretical questions, self-study questions, practical exercises of the topics of discipline, questions for the knowledge control, designe task that consists of 4 separate assignments to 12 options and additional supporting information, and References.

Логістика: методичні рекомендації до практичних занять та самостійної роботи для студентів напряму підготовки 6.030507 «Маркетинг» / З. М. Мнушко, Л. П. Дорохова. – Х.: Вид-во НФаУ, 2012. – 199 с. The book for practical classes and independent work on “Logistics” for students 6.030507 ‘Marketing ‘ discipline – 0305 “Economics and Entrepreneurship” developed in accordance with industry standards of higher education – Educational and Vocational Programme (EPP) for bachelors by Sector knowledge 0305 “Economics and entrepreneurship” , according to the curriculum subjects “Logistics”, based on professional competencies that professionals have to master the specialty “Marketing ” and marketer of basic job functions and management levels. The book includes a list of the major theoretical issues on the discipline topics, questions for self-study, designe and situational tasks to perform in practical classes and for self-study, and questions for self- testing that allow students to check the level of assimilation of a particular topic.

МЕТОДИЧНІ РЕКОМЕНДАЦІЇ ЩОДО ВИКОНАННЯ КУРСОВИХ РОБІТ

Методичні рекомендації щодо виконання курсових робіт з дисципліни «Маркетинг» для напряму підготовки 6.030507 «Маркетинг» / З.М.Мнушко, Л.П.Дорохова, О.М.Вороніна. – X. : Вид-во НФаУ, 2011. – 44 с. The book are designed to provide practical guidance and assistance for students in the course work in marketing, development of practical skills and knowledge acquisition, processing and analysis of economic information, market research, organizing the material that characterizes the studied area marketing enterprise. In the guidelines are requirements for writing and good design coursework on the subject “Marketing”. The book are established by with the curriculum of marketing and are designed for university students who study in the direction of 6.030507 “Marketing” (branch of knowledge – 0305 “Economics and Entrepreneurship”).

Методичні рекомендації щодо виконання курсових робіт з дисципліни «Стратегічний маркетинг» для напряму підготовки 6.030507 «Маркетинг» / З.М.Мнушко, М.К. Коноваленко, Н.В. Алєкперова. – X. : Вид-воНФаУ, 2010. – 28 с. The book are designed to provide practical guidance and assistance to students in the course work, the formation of practical skills. The book guidelines are kept requirements for writing and good design coursework on the subject “Strategic Marketing”. The book are established by the curriculum of marketing and are designed for university students who study in the direction of 6.030507 “Marketing” (branch of knowledge – 0305 “Economics and Entrepreneurship”).

Методичні рекомендацій щодо виконання курсових робіт на кафедрі менеджменту та маркетингу у фармації З.М. Мнушко, Н.В. Чмихало, В.Г. Андреев. — X.: Вид-во НФАУ, 2001. — 24 с. The book are designed for providing practical and technical assistance for students who do courseworks, for original independent researches, for collection and processing of administrative and marketing information.

МЕТОДИЧНІ РЕКОМЕНДАЦІЇ З НАВЧАЛЬНОЇ ТА ВИРОБНИЧОЇ ПРАКТИКИ

Методичні рекомендації з навчальної практики з маркетингу для напряму підготовки 6.030507 «Маркетинг» / З. М. Мнушко, Л. П. Дорохова, О. М. Вороніна. – Х.: Вид-во НФаУ, 2011. – 36 с. Guidelines developed in accordance with the curriculum of the educational practices of marketing and include practical training program, thematic plan module, list of practical training issues for final control requirements to report and forms of control. Guidelines are intended for university students who are studying in the areas of 6.030507 “Marketing” (branch of knowledge – 0305 “Economics and Entrepreneurship”).  

Методичні рекомендації з виробничої практики з маркетингових досліджень для напряму підготовки 6.030507 «Маркетинг» / З.М. Мнушко, Н.О. Пузак, О.В. Шуванова. – X.: Вид-во НФаУ, 2011. -20 с. Guidelines intended for full-time students in “Marketing”.

Методичні рекомендації з виробничої комплексної фахової переддипломної практики для спеціальності 8.03050701 «Маркетинг» / З.М.Мнушко, Л.П.Дорохова. – X. : Вид-во НФаУ, 2011. – 36 с. Guidelines developed in accordance with the curriculum of undergraduate industrial complex professional practice for specialty 8.03050701 “Marketing” and contains the industrial practice, thematic plan module, list of practical training issues for final control requirements to report and forms of control. Guidelines intended for students enrolled in specialty 8.03050701 “Marketing” (discipline-0305 “Economics and Entrepreneurship”).

МЕТОДИЧНІ РЕКОМЕНДАЦІЇ З ВИКОНАННЯ ТА ОФОРМЛЕННЯ МАГІСТЕРСЬКОЇ РОБОТИ

  Мнушко З.Н., Софронова И.В. Методические рекомендации выполнению и оформлению магистерской работы. – X.: Изд-во НФаУ, 2012. – 8 с. Guidelines are developed in accordance with the existing situation on the preparation and protection of the master’s work pharmacy. The proposed publication presents the basic principles of writing a master’s thesis as a kind of scientific work are the main rules of writing and design of master’s studies, the general requirements for the protection of work and assigning a master’s degree. Guidelines are intended for students master’s work at the Department of Management and Marketing in the pharmacy.

Методичні рекомендації щодо виконання дипломних робіт на кафедрі менеджменту та маркетингу у фармації / З.М. Мнушко, Н.В. Чмихало, В.Г. Андреєв. — X.: Вид-во НФАУ, 2001. —28 с. Guidelines intended for full-time students and part-time studies in the fields of “Pharmacy”, “Banking”, “Marketing”, “Quality, Standardization and Certification” and graduate students engaged in research work at the Department of Management and Marketing in pharmacy .

МЕТОДИЧНІ РЕКОМЕНДАЦІЇ ДО ВИКОНАННЯ КОНТРОЛЬНИХ РОБІТ

ДЛЯ СТУДЕНТІВ ЗАОЧНОЇ ФОРМИ НАВЧАННЯ

Мнушко З.М., Євтушенко О.М., Дорохова Л.П. Менеджмент: методичні рекомендації до виконання контрольних робіт. – X.: Вид-во НФаУ, 2009. – 28 с. The book is developed by the curriculum programme of «Management” discipline and contain the contents of the program, a list of practical skills and knowledge that a student should have in the process of studying the discipline, theoretical and practical tasks to perform tests, questions to prepare students for the final control, the list of recommended methodology literature. The book is intended for students of higher educational establishments enrolled in “Marketing” speciality.

Маркетинг: методичні рекомендації до виконання контрольних робіт для студентів заочної форми навчання напряму підготовки 6.030507 «Маркетинг» / З.М. Мнушко, Л.П. Дорохова. – Х.: Вид-во НФаУ, 2011. – 44 с. Guidelines to perform tests of discipline “Marketing” for students of distance learning training direction 6.030507 “Marketing” discipline – 0305 “Economics and Business ” developed in accordance with industry standards of higher education – Educational and Vocational Programme (EPP) for bachelors industry knowledge 0305 “Economics and Business” according to curriculum subjects “Marketing”, based on professional competencies that are master marketers and marketer of basic job functions and management levels. Guidelines contain general principles and content of the discipline, assignment to tests, issues for final control. Guidelines are intended for external students of the National University of Pharmacy, enrolled in the direction of 6.030507 “Marketing”.

Інфраструктура товарного ринку: методичні рекомендації до виконання контрольної роботи для студентів заочної форми навчання напряму підготовки 6.030507 «Маркетинг» / 3. М. Мнушко, Л. П. Дорохова. – X.: Вид-во НФаУ, 2011. -32 с. The book of to perform tests work on the discipline matter “Infrastructure of commodity market” for students of distance learning training direction 6.030507 “Marketing ” discipline – 0305 “Economics and Entrepreneurship” developed in accordance with industry standards of higher education – Educational and Vocational Program (EPP) training bachelors in industry knowledge 0305 “Economics and entrepreneurship”, according to the curriculum of discipline “Infrastructure commodity market”, including professional competencies that marketing specialists and marketologist of basic job functions and management levels should master. The book of contains general principles and contents of the discipline tasks for tests questions for the final control.

Маркетинг: методичні рекомендації до виконання контрольної роботи для студентів заочної форми навчання напряму підготовки 6.030504 «Економіка підприємства» / 3. М. Мнушко, Л. П. Дорохова. – X.: Вид-во НФаУ, 2011. – 44 с. The book of to perform tests work on “Marketing” discipline for students of distance learning training of direction 6.030504 “Business Economy” knowledge industry – 0305 “Economics and Entrepreneurship” developed in accordance with the industry standards of higher education – Educational and Vocational Programme ( EPP) for bachelors knowledge of the industry 0305 “Economics and entrepreneurship”, according to the curriculum program of “Marketing” discipline, based on the professional competencies that specialists, economists and officials of basic functions and managerial levels should master.Guidelines contain general principles and contents of the discipline the tasks for final control. The book are intended for students of distance education of the National University of Pharmacy, enrolled in the direction of 6.030504 “Business Economics”.  

Мнушко З.М., Пузак Н.О. Маркетингові дослідження: метод, рекоменд. до виконання контрольної роботи № 1. – X.: Вид-во НФаУ, 2010. – 24 с. The book is developed by curriculum subject «Marketing Research» and contains the contents of the program, a plan of practical training tasks to perform tests, theoretical issues for students a self-study, list of recommended educational methodology literature. The book is intended for university undergraduates enrolled in “Marketing” speciality.

Мнушко З.М., Пузак Н.О. Маркетингові дослідження: метод, рекоменд. до виконання контрольної роботи № 2. – X.: Вид-во НФаУ, 2010. – 24 с. The book is developed by curriculum subject “Marketing Research” and contains the contents of the program, a plan of practical training tasks to perform tests, theoretical issues for students a self-study, list of recommended educational materials. Guidelines are intended for university undergraduates enrolled in “Marketing”.

Мнушко З.М. Методичні рекомендації до виконання контрольної роботи з дисципліни «Міжнародний маркетинг» для студентів заочної форми навчання напряму підготовки 6.030507 «Маркетинг» / З.М. Мнушко, О.Ю.Рогуля, Н.В. Чмихало. — X.: Вид-во НФаУ, 2011. — 20 с. The book is to perform tests on the discipline “International Marketing” is intended for students of distance learning training direction 6.030507 “Marketing” discipline – 0305 “Economics and Entrepreneurship”. The book are developed in accordance to program on “International Marketing” discipline and contain program contents of the discipline, the challenge to the control tests the questions for final testing a list of educational and methodology literature.

Маркетингова товарна політика: методичні рекомендації до виконання контрольної роботи для студентів заочної форми навчання напряму підготовки 6.030507 «Маркетинг» / 3. М. Мнушко, М.М.Слободянюк. – X.: Вид-во НФаУ, 2010. – 20 с. The book is to perform tests on the discipline ” Marketing product policy ” for students of distance learning training, direction 6.030507 “Marketing ” discipline – 0305 “Economics and Entrepreneurship” developed in accordance with industry standards of higher education – Educational and Vocational Program (EPP) training masters of industry knowledge 0305 “Economics and entrepreneurship”, according to the curriculum subject” marketing product policy”, based on professional competencies that marketologists and specialists of basic job functions and management levels should master. The book is containing general principles and contents of the discipline, the tasks to the control test, a list of questions on the subject.

Комерційна діяльність посередницьких підприємств: методичні рекомендації до виконання контрольної роботи для студентів заочної форми навчання напряму підготовки 8.03050701 «Маркетинг» / 3. М. Мнушко, М.М.Слободянюк. – X.: Вид-во НФаУ, 2011. – 20 с. The book are to perform tests work on the discipline” Commercial activity intermediary enterprises ” for the students of distance learning in the 8.03050701 ‘Marketing ‘ discipline – 0305 “Economics and Entrepreneurship” developed in accordance with industry standards of higher education – Educational and Vocational Programme (EPP) Master of the industry knowledge 0305 “Economics and entrepreneurship”, according to the curriculum programm “Commercial activity of intermediary companies”, including professional competencies that are master marketers and specialists of basic job functions and management levels should master. The book is containing general principles and contents of the discipline, tasks for control testing, and a list of questions on the subject.

Мнушко З.М., Софронова І.В. Маркетингова політика розподілу: метод. рек. до виконання контрольної роботи. — X.: Вид-во НФаУ, 2009.- с. 28. The book of developed by curriculum subject “Marketing policy distribution” for university students in the direction of 7.050108 “Marketing”. This publication contains general principles and program discipline guidelines for the course, the tasks of the publication of tests, a list of recommended literature. Мнушко З.М., Пузак Н.О. Маркетинговий менеджмент: метод. рек. до виконання контрольної роботи. – X.: Вид-во НФаУ, 2008. – 20 с. The book is developed by the curriculum program on “Marketing Management» discipline for students enrolled in the specialty 8.050108 “Marketing”. This publication contains general principles and program discipline guidelines for the course, the tasks of the publication of tests, a list of recommended literature.

Мнушко З.М., Євтушенко О.М. Маркетингова політика комунікацій: метод. рек. до виконання контрольної роботи. – X.: Вид-во НФаУ, 2009. – с. 24. The book is developed by according to the curriculum program on “Marketing communications policy” speciality for university students in the direction of 6.050108 “Marketing”. This publication contains general principles and program discipline guidelines for the course, tasks of the publication of tests, a list of recommended reading literature.

Мнушко З.М. Методичні рекомендації до виконання контрольної роботи з дисципліни «Товарна інноваційна політика» для студентів заочної форми навчання за спеціальністю 8.0305071 «Маркетинг» / З.М. Мнушко, О.Ю.Рогуля. — X. : Вид-во НФаУ, 2011. —20 с. The book is to perform tests work on the literature “Product innovation policy” designed for distance learning students in the specialty 8.0305071 ‘Marketing’ discipline – 0305 “Economics and Entrepreneurship”. The book is developed by curriculum program «Product innovation policy» and contains program contents of the discipline, the challenge to the control of the question for final testing a list of educational materials.

Мнушко З.М., М.К. Коноваленко, Н.В. Алєкперова Стратегічний маркетинг: метод. рек. до виконання контрольної роботи. – X.: Вид-во НФаУ, 2010. – 20 с. The book is developed by the curriculum program on “Strategic Marketing” discipline for students enrolled in the specialty 8.050108 “Marketing”. This publication contains general principles and program discipline guidelines for the course, the task of the publication of test, a list of recommended literature.

Мнушко 3. Н., Чмыхало Н. В. Маркетинговая ценовая политика. Метод. рекомендации и контрольные задания (для студентов заочной формы обучения). – X.: Изд-во НФаУ, 2010. – 24 с. Marketing pricing. Program guidance and control tasks (for external students). Guidance and control tasks to work on marketing pricing is for external students in the specialty 7.050108 “Marketing”. This publication contains general principles and program discipline guidelines for the course, control tasks in all chapters, cash and graphics tasks, basic and additional literature.

Мнушко 3. Н., Пивень Е. П. Промышленный маркетинг. Метод. рекомендации к выполнению контрольной работы для студентов заочной формы обучения. – X., 2010. – 16 с. Guidelines for the implementation of the control work for the students of correspondence courses.

Мнушко З.Н.,Ольховская А.Б. Паблик рилейшнз: методические рекомендации к выполнению контрольной работы. – Х.: Изд-во НФаУ, 2011. – 12 с. Guidelines are developed in accordance with the curriculum of the discipline “Public relations” and are designed for self-studing of university students for a degree in “Marketing”, “Business Economics”.

Мнушко З.М., Євтушенко О.М. Рекламний менеджмент: метод. рек. до виконання контрольної роботи та розрахунково-графічного завдання. – X.: Вид-во НФаУ, 2010. – 36 с. The book are developed according to the curriculum program “Advertising Management” for students enrolled in the specialty 8.050108 “Marketing” This publication contains general principles and program discipline guidelines for the course, the tasks for the publication of tests, a list of recommended literature.

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