National University of Pharmacy, Kharkov, DEPARTMENT OF PHARMACEUTICAL MARKETING AND MANAGEMENT

Educational disciplines

(1) Теоретичні питання-ММФ

(2) Типові завдання-ММФ

(3)Приклади демонстрац. матеріалу таблиці ДЕК

(4) Теор.вопросы-ММФ

 (5) Типовые задания-ММФ

 ACADEMIC DISCIPLINES:

According to the curriculum department PhMM taught the following disciplines:

«Pharmacy» specialty:

  • Management and marketing in pharmacy
  • Ethics and deontology in pharmacy
  • Marketing research in pharmacy
  • Aspects behavior of consumers

* Practical training in management and marketing in pharmacy

* Production practice management and pharmacy organizations

* Training

«Clinical Pharmacy» specialty:

  • Pharmaceutical Management and Marketing
  • Ethics and deontology in pharmacy

«Laboratory diagnostics» specialty:

  • Management in laboratory medicine.Marketing in medical service

«Marketing» specialty:

  • Branding (selective)
  • Brand Management
  • Entrance to the speciality (selective)
  • Innovative Development Company
  • Infrastructure product market (selective)
  • Commercial activities of intermediary companies
  • The logic and ethics of professional studies in Marketing
  • Logistics
  • Marketing industrial enterprises
  • Marketing pricing
  • Marketing
  • Marketing policy of communications
  • Marketing policy of distribution
  • Marketing commodity policy
  • Marketing audit (selective)
  • Marketing Management
  • Marketing research
  • Marketing Communications
  • Market risks (selective)
  • Management
  • Research Methodology
  • International Marketing
  • Public relations (selective)
  • Consumer Behavior
  • Advertising management
  • Strategic Marketing
  • Commodity innovation policy
  • Pharmaceutical marketing

* Production practice of marketing research

* Comprehensive research professional training focused on marketing

* Teaching practice of marketing.

* Training on marketing.

«Enterprise Economy» specialty:

  • Marketing
  • Public relations (selective)

«Management» specialty:

  • Marketing.
  • Marketing Management
  • Market Infrastructure (selective)
  • The marketing activities of the company (selective)
  • Theory sectoral markets (selective)

«Logistics» specialty:

  • Marketing policy of distribution of medicines and medical products

«Administrative Management» specialty:

  • Marketing management and market research (selective).

 Department of Pharmaceutical Marketing and Management is the basic department in training for the specialties «Pharmacy», «Clinical Pharmacy»of the subjects «Management and Marketing in pharmacy», «Ethics and Deontology in pharmacy».

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