APPROXIMATE TOPICS OF QUALIFICATION WORKS
1. Planning of marketing research in companies and estimation of their effectiveness.
2. Forecasting of demand for pharmaceutical products in retail.
3. Marketing management of pharmaceutical business.
4. Modeling of consumer behavior.
5. Elaboration of the marketing mix in pharmacies.
6. Forecasting trends in consumption of goods.
7. Management by marketing strategy of a company.
8. Strategic Management and Marketing of a pharmaceutical company.
9. Current State and Prospects of the pharmaceutical market.
10. Formation of consumer preferences of pharmaceutical goods.
11. Management by trading and economic efficiency of a pharmaceutical company.
12. Justification of structure and effectiveness of marketing decisions for wholesale pharmaceutical company.
13. Analysis of the effectiveness of marketing strategy and areas for its improvement.
14. Office of enterprise product policy.
15. Management by product policy of a pharmaceutical company.
16. Modeling the influence of environmental factors on increasing the competitiveness of pharmaceutical products.
17. Scientific and methodical study of ways to increase the competitiveness of a pharmacy.
18. Analysis and development of measures to improve product policy of a pharmaceutical company.
19. Optimization of assortment policy of wholesale pharmaceutical company.
20. Directions of distribution policy of a pharmaceutical company.
21. Evaluation of marketing distribution policy of a pharmaceutical company.
22. Modeling the impact of seasonal fluctuations in demand to forecasting of sales.
23. Marketing decisions for promotion system of wholesale pharmaceutical company.
24. Management by promotion system of a pharmaceutical company.
25. Management by sales of medicines in wholesale and retail businesses.
26. Areas of improvement of service policy of a pharmaceutical company.
27. Development and improvement of wholesale system in pharmaceutical market of a state.
28. Analysis of problems and improvement ways of distribution system of pharmaceutical company.
29. Forecasting of commercial effectiveness of new medicines.
30. Marketing Management when creating a new product.
31. Optimization of management by innovation activity of a pharmaceutical company.
32. The study of the status and prospects of development of innovation policy.
33. Management by prices in the marketing system of a pharmaceutical company.
34. Optimization of marketing pricing policy of a pharmaceutical company.
35. Marketing strategy of promoting brands on the market.
36. Planning of advertising activities in the system of pharmaceutical care.
37. Management by advertising campaign of a pharmaceutical company.
38. Planning of components of the image improving of the company and estimation of their effectiveness.
39. Control of marketing activities and business efficiency of pharmaceutical company.
40. Estimation of quality of commercial and logistics services at the wholesale of pharmaceutical market.
41. Logistic decisions of wholesale pharmaceutical company.
42. Justification of efficiency of logistics functions at pharmaceutical enterprise.
43. Management by risks in the system of distribution of pharmaceutical products.
44. Forecasting and management crisis activities at commercial enterprises.
45. System of complex estimation of risks in the process of development of innovative medicines.
46. Risk management in the system of pharmaceutical marketing.
47. Marketing management of insurance services in Ukraine.
48. Methods and ways of prevention and minimizing of an economic risk.
51. Research of drug consumption (by groups) in Ukraine and analysis of consumption dynamics.
52. Clinical and economic analysis of treatment schemes.
53. Investigation of the availability of treatment schemes.
54. Management of industrial purchases of medicinal products.
55. Formation, development and implementation of CRM systems in the activities of
pharmaceutical enterprises.
56. Implementation of WHO indicators.
57. Implementation of Internet technologies in management and marketing activity of pharmaceutical enterprises.
58. Creation and implementation of customer loyalty systems of pharmaceutical organizations.
59. Research and improvement of branding strategies in the pharmaceutical industry.
60. Management of intellectual property of pharmaceutical enterprises.
61. Implementation of key performance indicators (KPI) in the activities of pharmaceutical organizations.
62. The use of artificial intelligence in the management and marketing activity of pharmaceutical enterprises.
63. Creation and management of online communications to satisfaction the needs of pharmaceutical consumers.
Programs of practical-oriented exams
