HISTORY OF THE CREATION OF PHARMACEUTICAL MANAGEMENT MARKETING AND MARKETING DEPARTMENT

In 1992, at the initiative of the rector, academician of the NAS of Ukraine, Professor V.P. Chernuh on the basis of the Ukrainian Academy of Pharmacy, was created the first in Ukraine and post-Soviet space department of management and marketing in pharmacy. It became a logical response to the development of market relations, the emergence of new organizational and legal forms of management, the formation of the pharmaceutical market, entrepreneurship, competition. The new economy has introduced new requirements for the content and quality of pharmacy specialists training, which has determined the main directions of the curriculum and research programs of the newborn department.

The first staff of the PhMM department (1993). From bottom to right bottom row: assoc.prof. Chernobrova N.V.; assoc. prof. M.M. Slobodyanyuk, prof. N.I. Bryleva, prof. Z.M. Mnushko, assoc. prof. Omelchenko N.M., senior professor Sofronova N.I., top row: s. lab. Yevtushenko O.M., assoc. prof. Dikhtyaryova N.M., senior lab. Polishchikova V.I., assoc. prof. V.G. Andreev, senior lab. Verbitskaya O.S., assoc. prof. N.O. Puzak, assoc.prof. Khimenko S.V., s. lab. Skrilova N.M., Musienko N.M., assoc. prof. Shevchenko I.O., assoc. prof. Chmikhalo N.V.

 

 

The sharp turn of the historical development of society necessitated the creation of a new generation of executives, deputy heads of pharmacies, pharmacy units, firms, enterprises that would have knowledge, skills and management, marketing and economics skills.

The new discipline of Management and Marketing in Pharmacy has become the true brainchild of the entire staff of the newly created department. At the time of the founding of the department in 1992, the teaching staff consisted of 14 people and 6 teaching staff (laboratory assistants and senior laboratory assistants). The first staff of the department consisted of: the head of the department, professor Z.M. Mnushko, prof. NI Brylova; assoc. prof. M.M. Slobodyanyuk, S.V, Khimenko, N.V. Chernobrova, N.M. Omelchenko, V.G. Andreev, N.M. Dikhtyaryova, N.M. Musienko; senior teachers I.O. Shevchenko, N.I Sofronova, O.P. Gusarova; assistants N.V. Chmikhalo, N.O. Puzak, who at the initial stage of the department’s activity made a significant contribution to the formation of educational and methodological and logistical support of the newly created department.

Educational conversation during the Tea Party with students (from left to right: assoc. prof. Dikhtyaryova N.M., prof. Mnushko Z.M., assoc. prof. Omelchenko N.M., assoc. prof. Chmykhalo N.V., prof. Bryleva N.I.) (1994)

 

 

 

 

 

Visit of the head of MMPh department prof. Mnushko Z.M. to the Medical University of Greece (1997)

 

 

 

 

 

 

Prof. Slobodianyuk M.M. with experience exchange in the Belgian pharmaceutical industry (1997)

 

 

 

 

 

A significant milestone in the development of the department was obtaining in 1997 UkrPhA licenses for training specialists in the specialties “Marketing”, “Enterprise Economy” and “Organization Management”, which significantly changed the content and scope of work. The department of management and marketing in pharmacy became a graduation in the specialty “Marketing”. These changes in the volume and content of the teaching work of the department, the expansion of the range of disciplines taught, led to changes in staffing. Some teachers of the Department of Management and Marketing in Pharmacy in different periods received the second higher economic education in the specialties “Marketing”, “EEA Management”, “International Management”, “Enterprise Economics” and in the super-system in the specialty “Intellectual Property”. These are professors Z.M. Mnushko (1995), V.V. Malyi (2013), M.M. Slobodianyuk (2001), O.M. Yevtushenko (1995), associate professors N.M. Dikhtyaryova (1998), L. P. Dorokhova (1998), N. O. Puzak (2001), A. B. Olkhovska (2014), I. V. Timanyuk (2012).

Staff of the department PhMM (2009) from left to right bottom row: assoc. prof. Pestun I.V., assoc. prof. Dikhtyaryova N.M., prof. Z.M. Mnushko, as. N.O. Puzak, prof. Slobodianyuk M.M., assoc. prof. Sofiulina Z.R., second row: assoc. prof. Sofronova I.V., assoc. prof. Okkert I.L., assoc. prof. Olkhovska A.B., assoc. prof. Dorokhova L.P., assoc. prof. V.G. Andreev, assoc. prof. Chmikhalo N.V., sen.t. Sofronova N.I., ass. Shevchenko O.V., assoc. Shevchenko I.O., top row: senior lab. Shushunina L.I., st. lab. Vorobiova M.E., ass. Vasyuta O.P., ass. Sotnikova N.V., ass.Timanyuk I.V.

 

 

 

 

Internship of teachers of the department at Fitolek LLC (from left to right: assoc. prof. Timanuk I.V., assoc. prof. Olkhovska A.B., assoc. prof. Sofronova I.V., assoc. prof. Dorokhova L.P., assoc. prof. Alekperova N.V.) (2011).

 

 

 

 

 

 

 

 

Greetings to the members of the SSC after defending master’s theses with graduates of the specialty “Marketing” (2012).

 

 

Department staff (2013) (from left to right): bottom row – assoc. Safiulina Z.R., prof. O.P. Piven, prof. Malyi V.V., prof. Slobodianyuk M.M., assoc. prof. Yevtushenko O.M.; top row: assoc. prof. Kobets M.M., assoc. Olkhovska A.B., assoc. Dorokhova L.P., assoc. prof. Rogulya O.J., assoc.prof. Sofronova I.V., asoc. prof. Bondarieva I.V., assoc. prof. Zhadko S.V., assoc. prof.Timanyuk I.V., assoc. prof. Smachilo V.V., assoc. Kobets Yu.M., st. lab. Shushunina L.I.

 

 

 

 

 

 

In 2016, the department underwent another re-accreditation of the specialty “Marketing” and a bachelor’s degree, which again confirmed the high level of teaching of disciplines. In 2018, the Master’s degree program in Marketing was successfully accredited.

At the methodical meeting (from left to right): assoc. prof. Rogulya O.Ju., assoc. prof. Olkhovskaya A.B., prof. Slobodianyuk M.M., prof. Malyi V.V., assoc. prof. Dorokhova L.P., assoc. prof. Sofronova I.V., prof. Piven O.P. (2014)

 

 

 

 

Department staff (2016) (from left to right) bottom row: assoc. prof. Safiulina Z.R., prof. Pestun I.V., prof. O.P. Piven, prof. Malyi V.V., assoc. prof. Olkhovskaya A.B., prof. Yevtushenko O.M., senior lab. Shushunina L.I., top row – assoc. prof. Kobets M.M., senior lab. Vorobyova M.E., assoc. prof. Sofronova I.V., assoc. prof. Bondarieva I.V., assoc. prof. O. Rogulya, prof. Slobodianyuk M.M., assoc. prof. Timanyuk I.V., assoc. prof. Dorokhova L.P., Shuvanova O.V., assoc. prof. Zhadko S.V., senior lab. Soklakova N.D., asp. Tkachenko I.V.

 

 

 

 

Awarding of the winners of the contest “The best educational and methodical development of the year”. FMM has won two nominations in the economic and managerial direction of training: the nomination “BEST HELP” and the nomination “BEST ELECTRONIC EDUCATION” (2017).

 

 

 

 

 

 

 

 

 

The department does not cease to keep up with the times and actively support all the latest steps. The modern directions of the PhMM department development are: to adhere to the strategic model of development of NUPh, to continue training of doctors and candidates of sciences, to participate in the development of educational and professional standards of the new generation, to maintain an adequate level of educational and methodological support of the disciplines of the department, to develop distance learning, to activate distance learning -scientific grants, increase the number of publications in English-language journals, develop and support international activities by establishing partnership in the SF RI education.

During the years of its existence the department has gone a difficult way from becoming to stability, confidence in development: it has formed and strengthened a strong material and technical base, has largely revealed its scientific potential, has reached a high level in all directions of work under the influence of rapid development of an educational institution and today is significant structure within the National University of Pharmacy.

Field meeting of the Support Department of Pharmaceutical Marketing and Management of the National University of Pharmacy on the basis of Odessa National Medical University (2018)

The department does not stand aside from the development of modern educational technologies. Thus, in 2018 the development of a distance course “Pharmaceutical Marketing and Management” (authors Assoc. Prof. Sofronova I.V., Prof. Malyi V.V.) for applicants for higher education of the second (master’s) level of higher education in “Pharmacy” was completed. also passed the certification distance course “Ethics and Deontology in Pharmacy” (authors Assoc. Prof. Kobets M.M., Prof. Malyi V.V.) for applicants for higher education of the second (master’s) level of specialty 226 “Pharmacy”.

The staff of the department with students majoring in “Marketing” during the celebration of Marketing Day (2018). The PhMM department launched a flash mob “Let’s paint winter monochrome with bright colors!”, supported by other departments of the university.

In recent years, employees of the department underwent internships abroad: in 2018, Assoc.prof. Dorokhova L.P. passed the international internship “Information Technologies of Modeling in the Economy”, Assoc.prof. Timanyuk I.V. passed an international internship in the areas: “Innovative educational technologies: the experience of the European Union and its implementation in Eastern Europe”, and “EU focus on Eastern European countries. New opportunities for Ukraine pharmacy », and in 2019 – Assoc. Olkhovska AB passed an international internship “Modern university in the system of European education: teaching methods, scientific-pedagogical development, distance education and internationalization of the educational process” on the basis of “Higher School of Social and Economic in Przeworsk” (Poland), in addition, for the first time passed an internship abroad for graduates of the specialty “Marketing” at the enterprise of CJSC “Spetsagra” in Lithuania.

Participation of Assoc. Dorokhova L.P. at the International Congress of Business and Marketing “ICBM’18” (Istanbul, Turkey)

During an internship at Specagra, Panevezys, Lithuania (2019)

In 2018, Assoc. prof. Olkhovska A.B. received a diploma of the first degree in the nomination “Best Candidate of Sciences of NUPh” according to the rating of scientific and pedagogical staff of the National University of Pharmacy, and the achievements of the head and staff of the department were awarded diplomas of Kharkiv Regional Council: prof. Malyi V.V., prof. Slobodyanyuk M.M., docent Timanyuk I.V. received gratitude on the occasion of a professional holiday; Assoc. prof. Olkhovska A.B. gratitude for significant achievements in the implementation of state policy in the field of national education.
According to the results of the rating evaluation of the departments and the work of scientific and pedagogical staff of NUPh in 2019, the Department of Pharmaceutical Marketing and Management entered the Top 10 “Best Departments of NUPh” and took 7th place.
Prof. Malyi V.V. in 2019 was awarded the Gratitude of the Prime Minister of Ukraine for significant personal achievements in professional activities, ensuring the implementation of state policy in the fields of health, education and science, active participation in the training of specialists, scientific, scientific -pedagogical staff, impeccable work,
During 2019, the department defended one doctoral dissertation (Assoc. Prof. Olkhovska A.B., scientific consultant Prof. Malyi V.V.) and two candidate dissertations (Musa Marvek Mehdat – supervisor Prof. Malyi V.V. and Tkachenko I.V.- research supervisor Prof. Piven O.P.)After defending Olkhovskaya AB’s doctoral dissertation (2019)

According to paragraph 5 order of NUPh from 25.06.2020 №255 “On reorganization of departments”  there was a merger of the departments of pharmaceutical marketing and management and pharmacoeconomics and the formation of the department of pharmaceutical management and marketing. Doctor of Pharmaceutical Sciences, Professor Malyi Volodymyr Valentynovych has been appointed the head of the newly formed department.

15 April 2021 a cooperation agreement was signed with  the Tashkent Pharmaceutical Institute. Within the framework of the agreement on bilateral cooperation, the department hosted a master class lecture by Abror Rakhimov, a lecturer at the Department of Pharmaceutical Organization of the Tashkent Pharmaceutical Institute, to 5th year CIS students in the field of Pharmacy: “The concept of marketing environment and research methods. Measuring the level of competition with the help of market indices.

In 2021, Prof. Malyi V.V.  was awarded the honorary title of Ukraine “Honored Worker of Pharmacy of Ukraine” and was awarded the Award of the National Security and Defense Council of Ukraine III degree.
In February 2022, the department, as well as the entire country, faced new challenges related to the beginning of a full-scale invasion of Ukraine by the Russian Federation. The vast majority of scientific and pedagogical workers continue to perform their duties, covering all areas of activity — starting with educational and methodological and scientific and ending with educational work.
In 2022-2023 the department intensified the work of involving practical pharmacy specialists to conduct practical seminars, master classes and presentations, which contributes to a more meaningful understanding of the importance of pharmaceutical education by students of higher education and the professional development of a future European-level specialist. During the academic year, 16 such events were organized with the participation of the top managers of the companies: “Arterium” Corporation, “Servier in Ukraine”, “Podorozhnyk” Pharmacy chain and “Ametrin PC” LLC.

On April 18, 2023, the interdepartmental scientific and practical seminar “Improving management methods in health care institutions in modern conditions” was held in close cooperation with the Department of Social Pharmacy.

The teaching staff of the PhMM department is constantly engaged in professional improvement, which has become especially relevant in modern conditions, as a result of which educational activities have moved online. During the year, staff improved their qualifications by participating in conferences, webinars, forums, seminars, trainings, educational projects and round tables, professional development cycles, etc. One of the most interesting was the scientific internship of Prof. Pestun I.V. under the VII International Program “Nobel Laureates: Studying Experience and Professional Achievements for the Formation of a Successful Personality and Transformation of the Surrounding World” in Dubai, Oslo, Stockholm, Rome, Burgas, New York, Jerusalem and Beijing.

In January 2023, the head of the department, Professor Malyi Volodymyr Valentynovych, received thanks from the National Agency for Quality Assurance of Higher Education for his significant contribution to the development of the quality system of higher education in Ukraine.