DOROKHOVA Liudmyla Pеtrіvna – Candidate of Pharmaceutical Sciences (Ph.D. in Pharmacy), Associate Professor
She graduated with honors from school (1985). In 1990 graduated with honors from the Kharkov Pharmaceutical Institute (now the National Pharmaceutical University) specialty “Pharmacy”. In 1998 graduated from Kharkov State University of Economics (now Simon Kuznets Kharkiv National University of Economics), speciality “Management of foreign economic activity.”
Works in the National University of Pharmacy (KhPhI, UkrFA, NPhAU, NUPh) since 1990 as: Senior Laboratory Chair of Organization and Economy of Pharmacy (1990-1991), a graduate student (1991-1994). Works at the Department of Management and Marketing in Pharmacy since the creation of the department in 1992 to date: Assistant (1994-1995), a senior lecturer (1995-1997), Associate Professor (1997-2014), Associate Professor of Pharmaceutical marketing and management (from 2014).
Educational and methodical work. At the department deliver lectures and conducts workshops and seminars on the subjects of “Marketing”, “Commodity market infrastructure”, “Commodity market”, “Logistics”, “Strategic Marketing”, “Pharmaceutical marketing and management”, “Ethics and deontology in pharmacy”, read a course of lectures and practical exercises the disciplines of “Management”, “Marketing communications policy”, “Market research”, conducted practical and seminars on the subjects of “International Marketing in pharmacy”, “History of Medicine and Pharmacy”.
Co-author of textbooks with vulture MES : “Marketing in the questions and answers” (1996), “Workshop on Management ” (2002) , “Infrastructure commodity market ” (2006) , “Workshop on Management and Marketing in Pharmacy ” (2011); monographs : “Marketing communications policy in Pharmacy ” (2010), a number of teaching recommendations: to practical training in the discipline of “Marketing”; “Marketing communications policy”; “Logistics”, in preparation for the final module control on the subject “Management and marketing in pharmacy”, in preparation for state certification students specialty “Pharmacy” on the subject “Management and marketing in pharmacy”; to carry out term papers on the subject “Management and marketing in pharmacy”; to prepare for a standardized test exam “Krok- 2.Pharmacy”; workbooks in management and marketing in Pharmacy etc.
Actively participated in the creation and improvement of methodological support of lectures and workshops, development of training programs on the subject “Management and marketing in pharmacy” specialty “Pharmacy” for domestic and foreign students (1995-1998). Amounted curricula credit-modular system in the disciplines: management, marketing, product market infrastructure, logistics. Supervises diploma and master’s work.
Research work. Post-graduate student in May 1994 with thesis “Research of state and perspectives of vitamins market forming”, specialty 15.00.01 – Technology of medicines and organization of pharmaceutical business. In this direction methodological approaches to marketing research pharmaceutical market during its creation and methods of analysis and prediction of the use of vitamins from a regional perspective consumption have been developed.
Author of more than 150 scientific publications, including 90 articles (30 of them in international journals, including 12 in science metric based SCOPUS [h-іndex – 4], and and other articles in Web of Science, Index Copernicus, EBSCO Publishing DataBase), a monograph, scientific methodical recommendations abstracts at scientific conferences of regional and international levels, research seminars, congresses. In the working group on preparations for the publication “Pharmaceuticals encyclopedia” participated in the writing of articles. Is the author of 30 articles in “Pharmaceutical encyclopedia” of the three editions (2005, 2010, 2016).
Organizational and social activities. At the department carries out duties: responsible for the training-methodical work (1995-1997); responsible for the SSS (1995-1997), responsible for the scientific work (1997-2001); responsible for the training-methodical work on economic and management specialties (from 1997) .
Participated in the organization and conduct of scientific-practical conference “Actual problems of Pharmaceutical Marketing” (1999), “Achievements and prospects of development of pharmaceutical management organizations in a market economy” (2003), І-VІІ international scientific and practical distance conferences of “Management and marketing as part of the modern economy, science, education, practice”(2013-2019).
A Member of the organizing/scientific committee of the International congresses on business and marketing «ICBM’18», «ICBM’19», «IBMSC’19» (2018, 2019), Istanbul, Turkey; 18th and 19th International Business Congresses UIK’19, UIK’20 (2019, 2020), Osmaniye, Kayseri, Turkey.
Conducts scientific consultations at enterprises.
Participated in the opening of new specialties and educational programs in NUPh: in preparing and conducting licensing specialty “Marketing” (1997), the preparation and conduct of a number of accredited educational qualification levels of the specialty “Marketing” – Bachelor of Marketing (2001, 2016), Marketing Specialist (2002), Master of marketing (2005, 2016, 2018).
Worked as deputy dean of Faculty of Pharmacy in economic specialties: “Marketing”, “Business Economics” (1997-1999), deputy secretary of the selection committee on economic specialties (1997-1998), executive secretary of the HES in the field “Marketing” and “Business Economics” (2002-2003), responsible for the specialty “Marketing”, draft working curricula (since 2001).
A member of the committee of professional expertise test materials license examinations “Step-2. Pharmacy “Testing Center of professional competence at MoH Ukraine ( 2001-2013 )
A member of the Scientific Council Faculty of Economics and Management, Faculty of Pharmaceutiсal Technology and Management (from 2004).
A member of the cyclic methodical commission on economic training of students (2000-2014), the Secretary of the cyclic methodical commission on economic training of students (2000-2004). A member of the Central methodical Council.