On October 27, 2023, the associate professor of the Department of Pharmaceutical Management and Marketing held an open lecture on the educational component “Pharmaceutical Management and Marketing” for higher education students of the OP “Clinical Pharmacy” on the topic “Management and Entrepreneurship” .

27 жовтня 2023 р. доцент ЗВО кафедри фармацевтичного менеджменту та маркетингу провела відкриту лекцію з освітньої компоненти «Фармацевтичний менеджмент та маркетинг» для здобувачів вищої освіти ОП «Клінічна фармація» на тему «Менеджмент і підприємництво»

On October 27, 2023, the associate professor of the Department of Pharmaceutical Management and Marketing held an open lecture on the educational component “Pharmaceutical Management and Marketing” for higher education students of the OP “Clinical Pharmacy” on the topic “Management and Entrepreneurship” .

At the beginning of the lecture, it was revealed that entrepreneurship is associated with higher education students mainly with positive aspects, such as business, profit, competence, success. At the same time, it is also the need to respond to daily challenges.

Students of higher education demonstrated interest in the topic of the lecture and awareness of the peculiarities of entrepreneurial activity in the pharmaceutical industry.

Winners actively participated in the discussion of the risks of entrepreneurial activity in modern conditions, ways to overcome risks, the role of entrepreneurs in overcoming today’s challenges, as well as promising directions of entrepreneurship for young people.