On October 9, 2023, a dual lecture on the selective educational component “Digital Marketing Tools” was held with the participation of Yulia Klymeniuk, Marketing Director of the pharmacy chain “Apteka 9-1-1”.

The first acquaintance of higher education students of the 3rd year of the specialty “Pharmacy, industrial pharmacy” of the educational program “Pharmacy” with the educational component “Digital marketing tools” took place in the format of a dual lecture.

Yulia Klymenyuk, marketing director of the pharmacy chain “Apteka 9-1-1”, introduced the students of higher education to the basic terminology of digital marketing, tools for analytics, talked about the use of modern digital marketing tools in the pharmacy chain. On the example of specific cases, Yulia Klymeniuk demonstrated the effectiveness of using various digital marketing tools (e-mails, banner advertising, social networks, etc.), their strengths and weaknesses.

The lecture aroused keen interest, students of higher education received answers to a large number of questions regarding the specifics of using digital marketing in the 9-1-1 pharmacy network, compliance with the requirements of the legislation on the advertising of medicinal products, employment opportunities in the field of digital marketing, etc.

We express our sincere thanks to the representative of the pharmacy chain “Pharmacy 9-1-1” for the lecture, which is a powerful motivation for those seeking higher education to study the educational component “Digital Marketing Tools”! We hope for further fruitful cooperation.